Posted by: Diana Bugai, May 11, 2018 - Fashion Business, Editor's Picks

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TOP 10 Fashion Startups of 2018

2018 is shaping up to be a very exciting year for fashion startups. They are introducing ECG sensors, data analytics, facial recognition and 3D technology into the world of retail to improve your shopping experience, enrich your wardrobe and upgrade your style. With that being said, we’ve compiled a list of the most interesting fashion startups and small businesses that are worth paying attention to this year.


  1. URBIQQ
    URBIQQ is a social e-commerce marketplace that connects fashionistas with the new and established fashion brands all over the USA, in a manner that is designed to feel more like a community and less like a marketplace. By providing an opportunity for members to curate images and exchange fashion ideas, URBIQQ helps fashion lovers find the right item in the right size and at the right price. URBIQQ’s mission is to empower, inspire and guide the community on their fashion journey, and this is how URBIQQ team has taken the fashion shopping experience to the next level!


  2. OM signal
    OMsignal is revolutionizing the healthcare industry with comfortable clothing that allows ​monitoring the cardiac and pulmonary condition of the person who’s wearing it. Despite the complexity of the mechanisms, OM signal apparel is really easy to use!
    ECG, Respiration and Physical Activity sensors, that are incorporated into the clothing, pick up the body’s signals and transmit the information live to your smartphone. In the meantime, the data is stored in the cloud, which allows you to receive the AI analytics. This wearable tech will not only improve your lifestyle but will also take your workouts to the next level.


  3. Le Tote
    Le Tote is an apparel rental subscription service, that allows you to rent the looks you love. How does it work? You select brands and styles you love, get your package and wear everything for as long as you want. If you fall in love with some particular piece you received - you can pay extra and keep it, and send the rest back. The best part is that you can receive totes as often as you want, and cancel anytime!  


  4. Ministry (Ministry of Supply)
    Ministry (Ministry of Supply) is developing a new category of clothing called “performance professional.” They take a scientific approach to design and research the body's physical needs in order to invent apparel that is sweat proof, high stretch, and easy to take care of. They call it the perfect marriage between high tech performance and casual luxury.


  5. EDITED
    EDITED is the latest strategic tool that is reinventing fashion business by providing fashion brands and retailers with the real-time retail data. This revolutionizing app gives you insights on the most commercially viable products and trends worldwide, (including even colors, patterns, and shapes), as well as full pricing data on every single fashion product in the market. Definitely, a must have for every aspiring fashion brand!


  6. HICKIES
    HICKIES turns any sneaker into a slip-on, so you will never have to tie your shoes again. HICKIES laces are made from flexible rubber which is very flexible and moisture-wicking. This is the new generation of the shoelaces, that makes any shoe fit, look and feel much better. What’s more, HICKIES laces are designed to work in any shoe if it has shoelace eyelets.


  7. Thread
    Thread is using data and stylists to help men dress well without the hassle and having to go shopping. At first, you need to answer a few questions about your style, favorite brands, budget, and sizes, add the items you’re looking for (jeans, shirts, boots, etc.), and then the platform matches you with your personal stylist. This service is always completely free. And you can quit anytime you like.


  8. Try.com
    Try.com is a new app that allows you to try clothes from your favorite online stores without having to pay upfront. How it works? You order clothes, shoes or accessories, have them delivered to your home. After that, you have 7 days to decide which pieces you would like to keep. So you pay for what you love and return the rest! As simple as that!


  9. Teespring
    If URBIQQ’s main goal is to help you sell your fashion products, Teespring helps artisans and aspiring designers produce their clothing lines by leveraging crowd funding and social media. Interestingly, the profits from your purchase can be sent either to the person who created that product’s design or to the charity of their choice.

  10. Kyra & Vir At some point, Akta Adani, Founder of Kyra & Vir, realized that there were so many creative designers around the world whose work was not accessible to customers abroad. This is when she decided to make it her mission to bring this community together through technology. Currently, Kyra & Vir deliver traditional Indian handcrafted women’s clothing from Indian artisans to the rest of the world. They believe that every product has a story, just as every purchase has a purpose, therefore, they design high-quality products with their culture in mind.

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